Yves Saint Laurent (YSL) has long been a titan in the luxury beauty industry, and its lipsticks are a cornerstone of its prestige. Among its extensive collection, shade #72 holds a particularly coveted place, frequently appearing in "best of" lists and garnering enthusiastic reviews. This in-depth review will explore YSL #72, examining its texture, pigmentation, longevity, and overall performance, drawing on various sources including YSL lipstick reviews from 2022 and beyond, focusing specifically on the YSL Pur Couture Lipstick line. We will also consider its place within the broader context of the best YSL lipsticks, both currently and looking ahead to potential favorites in 2025.
The Price Point: A Luxury Investment?
At $125.00, YSL #72 falls firmly within the luxury lipstick category. This price point immediately raises expectations regarding quality, performance, and overall experience. While the cost may seem steep compared to drugstore alternatives, many consumers are willing to invest in a YSL lipstick, citing the brand's reputation, the perceived superior formula, and the luxurious packaging as justifying factors. This review will analyze whether the product lives up to its price tag, considering its performance characteristics against its cost.
YSL Pur Couture Lipstick: A Foundation of Excellence
YSL #72 is part of the YSL Rouge Pur Couture lipstick line. This line is renowned for its luxurious feel, rich pigmentation, and comfortable wear. Many YSL lipstick reviews from 2022 highlight the Pur Couture line's consistent quality and diverse shade range. The formula is often described as moisturizing, providing a comfortable, non-drying experience, even for those with dry or sensitive lips. This is a key aspect to consider when evaluating YSL #72, as a comfortable wear is essential for a lipstick to be considered truly luxurious and enjoyable for everyday use.
Shade #72: Deconstructing the Color
While the exact description of shade #72 can vary slightly depending on lighting and individual skin tones, it's generally categorized as a deep, rich berry shade with hints of plum and possibly even a touch of brown, depending on the lighting and application. This makes it a versatile shade suitable for a range of skin tones and makeup styles. It's dark enough to make a statement but not so dark as to be overpowering. The depth of the color allows for both a bold, dramatic look and a more subtle, everyday application depending on the user's preference and technique. Many YSL lipstick reviews praise the versatility of this shade, highlighting its ability to transition seamlessly from day to night.
Texture and Application:
One of the most consistently praised aspects of the YSL Pur Couture lipstick formula is its smooth, creamy texture. This makes application effortless and precise. The lipstick glides onto the lips without tugging or pulling, providing even coverage with minimal effort. The bullet shape is designed for precise application, allowing for both a sharp lip line and a more diffused, ombre effect. Many users in online reviews mention the luxurious feeling of the lipstick on their lips, describing it as both comfortable and moisturizing. The creamy texture also contributes to the lipstick's ability to blend seamlessly, creating a natural-looking finish even with a bold shade like #72.
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